Feeding your cat isn’t just a routine chore—it’s a key part of ensuring their overall health, happiness, and quality of life. Choosing the right one can be confusing with so many cat food options. You want something that offers complete nutrition, avoids harmful fillers, and appeals to your cat’s taste buds.
One brand gaining traction among pet parents is “I and Love and You.” Known for its quirky branding and commitment to quality, this Boulder-based company emphasizes clean, natural ingredients and a holistic approach to feline nutrition.
So, does this brand live up to the growing hype? Let’s explore what it offers, how it compares to other options, and whether it might be the right choice for your cat.
What Is “I and Love and You” Cat Food?
“I and Love and You” was founded by pet lovers who believed cats and dogs deserve the same high-quality nutrition as their human companions. They focus on real food made with integrity, using whole ingredients and avoiding artificial additives, fillers, and by-products.
All of their cat food products are:
- Grain-free
- Rich in animal-based proteins
- Free from artificial preservatives and colors
- Enhanced with prebiotics, probiotics, and omega fatty acids
- Designed for optimal digestion, immunity, and skin and coat health
The brand offers a variety of dry and wet cat foods, treats, and toppers designed to support feline wellness at every life stage.
Key Features at a Glance
- Real meat as the first ingredient
- No corn, wheat, soy, or by-products
- Grain-free and gluten-free
- Prebiotics and probiotics for digestive support
- Omega-3 and -6 fatty acids for skin and coat health
- Recipes developed with a holistic health philosophy
Popular “I and Love and You” Product Lines
1. Nude Food Dry Cat Food
This high-protein kibble is packed with real meat, digestive enzymes, and superfoods like coconut oil, flaxseed, and turmeric. It’s designed to fuel your cat’s body while keeping them feeling great.
Top Flavors:
- Chicken Me Out
- Purrky Turkey
- Snoop Duck
Notable Ingredients:
- Real poultry, duck, and fish
- Healthy fats for energy and coat health
- Antioxidant-rich fruits and vegetables
2. Lovingly Simple Limited Ingredient Diet
Ideal for cats with food sensitivities, this line keeps things simple with a short list of recognizable ingredients and a single source of animal protein.
Highlights:
- No grains, soy, or dairy
- Limited ingredients to reduce allergy risk
- Turkey and salmon options
3. Whascally Wabbit and Wet Food Options
Their wet food line includes moisture-rich, pâté-style meals in various flavors. These are excellent for hydration and picky eaters.
Key Options:
- Whascally Wabbit (rabbit formula)
- Chicken Lickin’ Good
- Oh My Cod!
- Savory Salmon
Features:
- No carrageenan
- High moisture content for urinary health
- Ideal for mixing with dry food or feeding alone
What Makes “I and Love and You” Stand Out?
Quality Ingredients
The first ingredient in every recipe is real meat, not meat meals or by-products. The foods are rich in proteins and fats that cats need to thrive, without cheap grains or fillers.
Holistic Nutrition
The brand’s formulas support more than just basic nutrition. They’re designed to enhance digestion, support immune health, improve skin and coat quality, and provide sustained energy.
Ingredient Transparency
Consumers increasingly want to know what’s in their pet’s food. This brand is transparent about ingredient sourcing and production processes, offering peace of mind for careful pet parents.
Eco-Conscious Practices
The brand uses recyclable packaging and supports animal rescue organizations. Its commitment to sustainability and community involvement sets it apart from many competitors.
What Makes “I and Love and You” Stand Out?
Plenty of cat food brands claim to be “healthy,” so why are more and more people turning to this one?
1. Premium Ingredients
Their focus is simple: real meat first. They avoid artificial preservatives, colours, and flavours. Instead, they pack their recipes with animal proteins, vegetables, probiotics, and omega fatty acids.
2. Holistic Approach
“I and Love and You” supports overall wellness. Their foods are crafted for taste and health benefits like digestion support, coat shine, and joint mobility.
3. Transparency
The brand is open about where their ingredients come from and how their foods are produced. This transparency builds trust with pet parents who only want the best for their furry companions.
4. Sustainability
They are eco-conscious, using recyclable packaging wherever possible. They also actively support animal rescue missions, which resonates with pet lovers looking to make ethical choices.
Pros and Cons
Pros
- High-quality, natural ingredients
- Grain-free and gluten-free recipes
- Real meat is always the first ingredient
- Formulated for digestion, skin, coat, and immunity
- Ideal for cats with food sensitivities
- Supports ethical and sustainable practices
- Excellent customer reviews and ratings
Cons
- More expensive than standard grocery store brands
- Limited availability in small retail locations
- Some cats may take time to adjust to the taste or texture
Customer Reviews and Reputation
“I and Love and You” has built a strong reputation among cat owners and review platforms. It consistently receives praise for ingredient quality, palatability, and visible cat health improvements.
Common praise includes:
- Noticeable improvement in coat softness and shine
- Positive changes in digestion and litter box habits
- Strong appeal to picky eaters
- Great for cats with food allergies or intolerances
Most products average between 4.5 and 4.7 stars on major platforms such as Amazon, Chewy, and Petco.
How to Transition Your Cat to “I and Love and You”
Suddenly switching your cat’s food can cause digestive upset. A gradual transition is recommended:
- Days 1–2: 75% old food, 25% new food
- Days 3–4: 50% old food, 50% new food
- Days 5–6: 25% old food, 75% new food
- Day 7 onward: 100% new food
Watch for signs of food intolerance such as vomiting, diarrhea, or changes in appetite. If these occur, slow the transition even further.
Where to Buy “I and Love and You” Cat Food
This brand is available through both major online retailers and select physical locations. Top places to purchase include:
- Amazon
- Chewy
- Petco
- Target
- Walmart
- Local natural pet food stores
Online retailers often offer better pricing, especially for bulk purchases.
Frequently Asked Questions
Is the food grain-free?
All “I and Love and You” cat foods are grain-free.
Do they offer kitten formulas?
Yes. Some of their recipes suit kittens and meet their higher nutritional needs.
Is the food vet-approved?
Many veterinarians recommend it for cats needing high-quality, hypoallergenic diets.
Are the ingredients organic?
While not fully organic, the brand emphasizes non-GMO, natural, and premium ingredients.
What’s the best option for cats with allergies?
Thanks to its limited, carefully chosen ingredients, the Lovingly Simple line is ideal.
Is it suitable for older cats?
The formulas contain nutrients that support joint, heart, and immune health, which is important for senior cats.
Where is it made?
All foods are manufactured in the United States with globally sourced ingredients.
Final Thoughts: Is It Worth It?
“I and Love and You” promises to provide clean, wholesome, and nourishing cat meals. While the price point is higher than that of conventional brands, the quality of ingredients and the nutritional benefits justify the cost for many pet owners.
This brand is a great choice if you:
- Want to feed your cat real, nutrient-rich food
- Have a cat with food sensitivities or allergies
- Prefer grain-free diets
- Value sustainability and ethical production
- We are looking for transparency and quality assurance
Feeding your cat isn’t just about satisfying hunger—it’s about fueling their health, vitality, and longevity. “I and Love and You” cat food aims to do just that, making it a strong contender in premium pet nutrition.
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